01 / Home
Earth Observation at scale, stated once
The hero commits to a single claim and a single action: become a member. Immediately below it, the audience and benefits lists let a visitor self-identify before any technology is explained.
Earth Observation · (Re)Insurance
Satellite Club
A members platform that puts Earth Observation and satellite intelligence directly in the hands of underwriters, brokers and claims teams, in time to matter.
01 / The Problem
Space data the insurance market could not actually use.
The problem was access. An underwriter pricing a Gulf tanker risk, or a claims manager assessing a hurricane loss, does not want a data feed, a tasking request form or a GIS tool. They want a defensible answer about a specific location, quickly, in language that survives being put in front of a client or a court.
02 / Framing
Design it as a club, not a data portal.
The reframe that shaped everything: this is a membership, not a subscription to imagery. Members get commissioned proprietary reports from the Skytek expert panel, image acquisition tools, advice on cost-effective tasking, priority access to major-event reports, workshops, and expert witness support.
That framing solved a hard positioning question. Sold as software, it competes with GIS platforms on features it does not want to compete on. Sold as a club with an expert panel behind it, the product is judgement, and the technology is how the judgement gets made.
03 / The Hard Constraint
Two audiences, one page, opposite needs.
A first-time visitor needs to understand what Earth Observation does for their book of business inside about fifteen seconds. An existing member arrives looking for the report published this morning on the Strait of Hormuz.
Rather than splitting into a marketing site and a separate logged-in app, the structure runs the proposition top-down and puts the live reports feed high on the same page. Login is a lightweight overlay instead of a destination, so a returning member never has to travel through the pitch to reach the intelligence.
04 / Outcome
Satellite imagery paired with expert analysis, delivered to the market that has to price the risk.
02.1 / Audience & Value
Who it is for, and what they actually get
Who it is for
- (Re)Insurance underwriters
- (Re)Insurance brokers
- Claims managers
- Loss adjusters
- Corporate risk managers
- Legal counsel
- Risk modellers
What membership delivers
- Proprietary reports commissioned from the Skytek expert panel
- Access to image acquisition tools
- Advice on cost-effective tasking and procurement of space data
- Priority access to major-event reports
- Dedicated workshops on space technology for (re)insurance
- Expert witness and legal defence work
- Award-winning EU and NASA technology
02.2 / Design Principles
Three rules for designing evidence
This content ends up in pricing decisions, claims files and legal submissions. That raises the bar on how it is presented.
01
Imagery is evidence, not decoration
Every satellite image carries its location, capture dates and provider. Nothing is cropped or colour-graded in a way that would not survive scrutiny.
02
Recency is a first-class signal
In a fast-moving war-risk or catastrophe scenario, a report from ten days ago is a different product to one from this morning. Dates are given the same weight as titles.
03
Insurance language, not space language
Aggregation, exposure, hull and cargo, renewal. The interface speaks the reader's vocabulary, and keeps the orbital mechanics behind the curtain.
02.3 / Before & After
The comparison that makes the case in one glance
Paired before and after acquisitions of the same coordinates are the most persuasive object in the product. A fixed template locks location, both capture dates and consistent framing, so the change is the only variable a viewer sees. Drag the handle to move between acquisitions.
Maritime incident
Francis Scott Key Bridge, Baltimore · 24 Feb 2024 to 29 Mar 2024
Before
After
Drag to compare
Wildfire
Pacific Palisades, California · 2023 to 2025
Before
After
Drag to compare
Colour Palette
Night-side black, with a violet to blossom gradient carrying every action
Void
#02040D
Deep Space
#131A2E
Signal Violet
#9C4DFE
Lavender
#C9A7FF
Blossom
#FFDAFF
02.4 / The Platform
From proposition to live intelligence in one scroll
The page sequence follows the decision a visitor is making: what is this, is it for me, what do I get, prove it, join. Members short-circuit that path straight into the reports feed.
02 / Reports
A feed built for a moving risk picture
Reports carry a risk category, a timestamp and an executive summary written for the market. The listing is designed so a member scanning it can tell in seconds whether something has changed since they last looked.
The measure was not whether the imagery impressed anyone. It was whether an underwriter changed their decision because of what they saw.
Reflection